During the downtime from International Designers Mexico, I'm updating WGSN's City by City guide for Mexico City. Yesterday, I spent my time wandering the streets of Polanco, a wealthy area most famous for its Avenida Presidente Masaryk, Mexico City's equivalent to Rodeo Drive or Madison Avenue. The area is home to global luxury brands like Louis Vuitton, Marc Jacobs, Chanel and Roberto Cavalli.
While wandering off the main thoroughfare, I came across La Casa de los Botonones, or House of Buttons, a small hole-in-the-wall shop filled from floor to ceiling with buttons and other notions. The owner travels all over the world to gather vintage designer and novelty buttons and also customizes her own in stores. Yesterday, the store was packed with customers looking to create their own covered buttons using the in-shop machine.
Since the recession, we've noticed a lot of DIY stores become more popular as people look for new, budget ways to update their wardrobes or make their own clothing. La Casa de los Botones is a great example involving customers in retail by making their shopping experience personal and interactive and putting product design in their hands.
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