Welcome to the WGSN Americas blog, focusing on the trends that the
US, Central and South American teams are tracking right now.

WGSN publishes thousands of news and business stories each year, reacting to the events and issues in the fashion and style industries worldwide, predicting what will matter to industry professionals now and in the future.

Wednesday, 30 September 2009

LA Textile Show Trends

Today was the first day of the LA Textile Show and you could feel the excitement of the designers getting ready to pick their fabric choices for the Fall/Winter 2010/2011 collections.

There was a steady buzz around booths that specialized in lavish embellishment, jeweled trims and metallic shine. Several mills are creating dazzling textiles such as reverse sequin fabrics, chunky jewel border trims or jewel-on-felt appliques. This idea of soft, homespun yarns mixed with treasured trinkets ties in perfectly with WGSN's Emotive trend direction.

A few new fabric treatments caught my eye. One was a new spin on the traditional tweed. It was a rather chunky wool tweed treated with a laminate. It had the look of a Chanel suiting fabric but had the durability of a rain jacket. Imagine the possiblities. At WGSN, our Inventive trend direction looks at the idea in which art and science merge to create groundbreaking aesthetics.

Our last trend direction is Useful. Looking at practical, functional and durable fabric, there are several new fleeces out in the market. Cotton Inc. is the first to create a Stormproof fleece which repels water. Comfort fabrics are also becoming increasingly important as more people are staying at home. This need for comfort dressing looks at fur-like microfibers that are as plush as a teddy bear and would make a great lining for a jacket or bath robe.

More information on the trends and textiles featured at the show will be featured in my full report on WGSN, coming soon.

0 comments:

Post a Comment