WGSN recently hosted a discussion panel at Parsons The New School for Design entitled Trends In The Creative Process, where our guests talked about inspiration, the state of the industry and how they use trends to build their businesses. In case you missed it, here are some discussion highlights:
Steven Faerm, Director of BFA Fashion Design, Parsons:
Students are asking themselves ‘how do I remain relevant within the industry and offer something that’s not out there,’ and I really like what Nicole said about people really responding to a mood because within our own curriculum students are designing less [in terms of] reinterpretation, inspiration and physicality but more [in terms of a] mood – [asking] how does this mood generate a certain emotion that then inspires a consumer to spend.
Jeff Madalena, co-owner/co-designer, Oak:
We’re seeing a change in how much people are willing to spend on fashion these days, they still want the crazy, asymmetrical hood top but they want it for a fraction of what they paid for last season.
Shana Tabor, owner/designer, In God We Trust:
I think moving away from our identity just because it has become popular for other people would be a very bad idea. I think a lot of growth in trend, not just from a fashion, is sort of organic. It’s like you change, and all can change with it, but I think we need to keep a grasp on where we come from and what is the actual foundation of our business.
Nicole Fischelis, Group VP and Fashion Director, Macy’s:
Learn your craft. Know what it is from the beginning to the end. What are fabrics about, understand the textiles, understand prints, how do you do a print, understand what tailoring means, and know how to do it yourself. Being a designer is not just about making pretty sketches, its learning and knowing your craft, it's following that voice of intuition, it’s going with your intuition and doing it, and being humble at the same time.
Helen Ficalora, owner/designer, Helen Ficalora:
I’m one of those people who wants to stay true to what they’re doing, and not be so concerned with what other people are doing, and I just did a charm that has the word “soul” on it, and that to me feels like what is [inspiring to people right now]. You’re going to find a lot more people longing for stuff that is soulful, I feel that is an upcoming trend, I don’t exactly know how its going to be interpreted, maybe in music or art, soulful productions or movies and things that have more meaning.
Steven Faerm, Director of BFA Fashion Design, Parsons:
Students are asking themselves ‘how do I remain relevant within the industry and offer something that’s not out there,’ and I really like what Nicole said about people really responding to a mood because within our own curriculum students are designing less [in terms of] reinterpretation, inspiration and physicality but more [in terms of a] mood – [asking] how does this mood generate a certain emotion that then inspires a consumer to spend.
Jeff Madalena, co-owner/co-designer, Oak:
We’re seeing a change in how much people are willing to spend on fashion these days, they still want the crazy, asymmetrical hood top but they want it for a fraction of what they paid for last season.
Shana Tabor, owner/designer, In God We Trust:
I think moving away from our identity just because it has become popular for other people would be a very bad idea. I think a lot of growth in trend, not just from a fashion, is sort of organic. It’s like you change, and all can change with it, but I think we need to keep a grasp on where we come from and what is the actual foundation of our business.
Nicole Fischelis, Group VP and Fashion Director, Macy’s:
Learn your craft. Know what it is from the beginning to the end. What are fabrics about, understand the textiles, understand prints, how do you do a print, understand what tailoring means, and know how to do it yourself. Being a designer is not just about making pretty sketches, its learning and knowing your craft, it's following that voice of intuition, it’s going with your intuition and doing it, and being humble at the same time.
Helen Ficalora, owner/designer, Helen Ficalora:
I’m one of those people who wants to stay true to what they’re doing, and not be so concerned with what other people are doing, and I just did a charm that has the word “soul” on it, and that to me feels like what is [inspiring to people right now]. You’re going to find a lot more people longing for stuff that is soulful, I feel that is an upcoming trend, I don’t exactly know how its going to be interpreted, maybe in music or art, soulful productions or movies and things that have more meaning.
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