Welcome to the WGSN Americas blog, focusing on the trends that the
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Thursday, 19 November 2009

Behold the $3 million bra

This morning we were backstage watching preparation for tonight’s Victoria’s Secret spring 2010 fashion show. The models, swarmed by TV cameras and various human handlers, were wearing silky pink robes that will arrive in Victoria’s Secret stores tomorrow.

The theme behind the spring show (and we saw lasers during rehearsal) is Magical Journey: “It’s about a woman traveling all over the world, including outer space,” said Monica Mitro, EVP of Public Relations.

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