Magic trends

WGSN's associate trade show editor Caroline Attwood and I agree that lightweight layering, transparency and beautiful basics are emerging as strong trends for mens and womenswear at Magic this season, confirming WGSN's trend forecasts for Spring/Summer 2010.

Caroline, who is covering menswear at the shows, also told me she saw lots of purple tones, especially in the urban and street sections. Other womenswear trends include ditsy florals, nautical stripes, intense pattern mixing and plenty of 90s styling.

These confident looks are mirrored by a more optimistic mood on the show floor. A number of brands told me they are not only moving merchandise for Spring/Summer 2010, but are also doing good business on re-orders for Fall.

Overall, the show is looking tighter than it has in previous seasons, with a continued focus on independent, niche brands.

What happens in Vegas...

Or more to the point, what else happens in Vegas?

If you're stuck for interesting places to go and inspiring things to see during your trade show downtime, WGSN is here to help.

Downtown is where the Vegas story began 100 years ago and now, with its grungy arts scene, dive bars and vintage stores, it's a natural hunting ground for Vegas hipsters.

One of WGSN favorites is The Attic on Main Street - a good vintage and costume-hire store crammed with retro costumes, bric-a-brac and furniture, not to mention a couple of caged parrots.

And to keep you from melting in the insane desert heat, we highly recommend Luv-It Custard.

For more ideas, check out our recently updated Vegas guide.

WGSN gets ready for Vegas

With the Spring/Summer 2010 shows in Vegas only days away, the WGSN Americas team is getting ready for an action-packed week in the desert.

If you're heading out there too, check out our indispensible pre-show guide, which details all the shows in Vegas, including Magic, Project, Capsule and Pool, and what you can expect from each.

Once there, WGSN will be on hand to help you navigate the many looks on offer. We'll be blogging every day from the shows, highlighting key trends and bringing you up-to-the-minute news. You can also follow our editors on Twitter as they rush round the show floors zooming in on what's hot for the coming season. I'll also be presenting a series of trend seminars, focusing on menswear, womenswear and the ever-changing youth demographic. To register, click here.

Welcome to the WGSN Americas blog

Welcome to the WGSN Americas blog, focusing on trends that the US, Central and South American teams are tracking right now.


Follow us at Magic, Project and Pool next week (Aug 31-Sept 3), while we scope out what's hot for Spring/Summer 2010, then enjoy New York Fashion Week (Sept 10-17) magnified through the WGSN trend analysis lens.

We'll be at Mexico Fashion Week September 21-25, LA Textile Show September 30-Oct 2, LA Fashion Week and LA Market as well as a host of other events in the next few months. Click on the "Follow" link to the right to keep up-to-date with all that we're doing and check wgsn.com for more information.