Welcome to the WGSN Americas blog, focusing on the trends that the
US, Central and South American teams are tracking right now.

WGSN publishes thousands of news and business stories each year, reacting to the events and issues in the fashion and style industries worldwide, predicting what will matter to industry professionals now and in the future.

Tuesday, 24 August 2010

Edward Sharpe & the Magnetic Zeroes


If you haven’t heard of Edward Sharpe & the Magnetic Zeroes, you probably will soon. Besides being a critics’ favorite at Coachella, their song “Home” has been featured in the latest Palm web OS commercial. Being an alternative-folk band, a genre that is growing in the LA music scene, their music is commercially appealing as is their carefully crafted, folksy 70s styled image. I predict they will be on many 2010 playlists as well as influencing West Coast street fashion.

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