Welcome to the WGSN Americas blog, focusing on the trends that the
US, Central and South American teams are tracking right now.

WGSN publishes thousands of news and business stories each year, reacting to the events and issues in the fashion and style industries worldwide, predicting what will matter to industry professionals now and in the future.

Monday, 26 July 2010

Creators Project launch - New York


lrt: WGSN own images

It seemed like half of New York’s youth had gathered for the launch of the Creators Project at Milk Studios a couple of weekends ago. The digital art initiative which is a collaborative effort between Vice and Intel spanned over three floors of the photo studios. The event was the catalyst of a chain of similar conferences (read parties) around the world. London was next on July 17th followed by Sao Paulo, Seoul, and Beijing. Look for dates and locations here.


The 12-hour event included panels and screenings, art installations and performances by The Rapture, Interpol, M.I.A, Sleigh Bells and Die Antwoord. My personal favorite was the long awaited screening of Spike Jonze’s new short film I’m Here.



ltr:Die Antwood as seen on newyork.metromix.com, As seen on newyork.metromix.com


The overarching theme of the exhibition was interactive digital media; engaging viewers to part take in different projects. Mark Essen projected simplistic low-fi looking videogames on the walls. Muti Randolph made an interactive Deep screen; a square of hanging lights that you could enter and get the illusion of being inside a 3D screen. Another artist present who was challenging the boundaries of personal/public space is James Powerly, most famous for his light graffiti projected on public domains.

Stylistically, a lot of pieces were light driven with an almost film-like sense. Both performances and other works included projections of different kinds while incorporating strong light beams with graphic effects. Many were projected on walls, some on 3D media.

Monday, 19 July 2010

Check out Soho's Loopy Mango

You may have seen Loopy Mango in its Dumbo days, but the lifestyle boutique's new Soho digs are large, lofty and more beautifully merchandised, giving it a much deserved leg-up.

You'll find womenswear labels that stand out from Soho's ubiquitous designer names, among them Mr. Larkin and H+ Par Hannoh. There's also menswear and kids' apparael, but you'll really score with the shop's gorgeous (and nicely-priced) assortment of vintage interiors, from oil paintings and old signage to gilded fish bowls.





Loopy Mango
78 Grand Street
Soho
Tel: +1 (212) 343 7425
www.loopymango.com

Tuesday, 13 July 2010

Shasa's shiny new Texas digs



Mexico-based fast fashion brand Shasa continues its successful roll-out of stores in Texas. The retailer's new brand look and retail experience was created by London-based design consultancy Daziel and Pow, the same group behind Topshop's New York City and Oxford Circus stores. Separated into shop-in-shops, the store has a department store feel, but still remains young and fresh. Black and white fixtures, glass towers and a sparkly marquee add to the upscale, urban glam vibe.

Read more about Sasha soon in my upcoming Retail Talk feature on WGSN.