Last week womanswear brand Farm held a mini market at Rio's Jockey Club to launch their winter collection and celebrate Gávea, a small neighborhood in Rio which inspired Farm for this collection.
Farm invited a few other names such as vintage shop "Eu Amo" and body care brand "Granado" to show at the market where you could also buy books and art.
The fall collection has brought a great mix of products divided into denim, tailoring, knitting, accessories, among others.
The pop up/market also had space for customization, bar and special shows for the launch, which allowed the customer to enter the Farm universe and experience the concept of the collection.
No wonder that the brand won the prize in Customer Experience in the first edition of GFA last year.
We all love FARM!
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