The new features for 2011 were announced at the Vice offices in Sao Paulo this week, and the creators, including renowned Brazilian rapper Emicida and multimedia artist Muti Randolph were in attendance. The project is taking the two artists to Coachella this April.
As the first creative partnership in the history of the festival, Muti will design Coachella's Dance Tent, which will be the size of a football field and act as an amplified version of his installations at dance club D-Edge. The Creators Project is also developing a range of other installations at the festival, including the main stage and contributions for the bands Animal Collective and Interpol.
Emicida will play his first international concert at Coachella. The artist, who became famous for producing his albums using his desktop computer and selling 10,000 copies of his homemade CDs on the streets, announced a partnership with The Creators Project to produce and distribute his next work through The Studio, a new branch of the project that function as a global production and distribution studio.
For the first time, the work of a Brazilian rapper will become known worldwide. Like Emicida, any artist will have the chance to register online to participate in The Studio. The idea is to create a large global network of artists, who will retain all intellectual property rights to their work, and use the platform disseminate their art to millions of people worldwide. The project already featured other Brazilian creators such as designer Alexandre Herchcovich, duo Amapo, Ricardo Carioba and indie band CSS.
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