Welcome to the WGSN Americas blog, focusing on the trends that the
US, Central and South American teams are tracking right now.

WGSN publishes thousands of news and business stories each year, reacting to the events and issues in the fashion and style industries worldwide, predicting what will matter to industry professionals now and in the future.

Monday, 7 November 2011

On-trend: Kanken Backpack

Left-right: maryhouse1.com, rivieramare.blogspot.com, fashion-and-charm.blogspot.com, flickr.com (hemljuvahem), streetpeeper.com, silostore.com

Fjällräven's (Swedish for Artic Fox) Kanken backpack has been spotted all around New York, bringing pops of color to an otherwise gloomy fall. Intended for Swedish school children over 30 years ago, the iconic fox can now be found on the backs of fashion forward girls and guys everywhere.

Find out more about the Fjällräven brand here and take some time out to pick out your own Kanken backpack at I Love My Kanken. You can also purchase the Kanken at J.Crew, Opening Ceremony and at one of Fjällräven's stores nationwide.

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