Welcome to the WGSN Americas blog, focusing on the trends that the
US, Central and South American teams are tracking right now.

WGSN publishes thousands of news and business stories each year, reacting to the events and issues in the fashion and style industries worldwide, predicting what will matter to industry professionals now and in the future.

Friday, 2 December 2011

Neon surf trend

WGSN loves the latest spin on night surfing. Inspired by "Tron", a group of seventeen surfers from Sydney got decked out in LED lights yesterday as part of an event sponsored by Strongbow cider's "Welcome to Summer" campaign.

This night glow trend is perfectly in line with our latest UV Light: Youth Trend Analysis report.

Click here for the report or here to watch LED surfers

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