Welcome to the WGSN Americas blog, focusing on the trends that the
US, Central and South American teams are tracking right now.

WGSN publishes thousands of news and business stories each year, reacting to the events and issues in the fashion and style industries worldwide, predicting what will matter to industry professionals now and in the future.

Friday, 29 April 2011

Coachella Trends


What were the stand-out trends you need to know? Retro, washed out surfy looks with shorts were key for guys. For girls, boho looks like cut off jean shorts and ethereal sheer pieces with lace and open knits dominated and were seen on celebrities like Vanessa Hudgens and and Camilla Belle. 90s and 40s retro styles like cropped tops, play suits and shirt dresses were also spotted on Dita von Teese and Kelly Osbourne.

Our celebrity report is live, but check back on wgsn.com in the coming weeks for the full Coachella 2011 street report.

Thursday, 28 April 2011

Gisele Bündchen for C&A



Gisele Bündchen launched a special collection in partnership with retail chain C&A. The collection includes blazers, skinny jeans, shorts, dresses, skirts and tops all in neutral tones. Key colors include black, white, grey, nude, blue, green and vivid purple. There's also ankle boots and bags in ecologic leather like.
All pieces were inspired by Gisele's closet and the uber model participated in the whole concept and process: “C&A invited me to create a collection that has my signature personal style. It was really cool being involved in the design side of the fashion business. It is more fun to be part of the process and not just a model. My goal with the collection is for it to look fashionable and be super comfy,” she says.

Bundchen is also starring the campaign and modelled some pieces in the store front at Iguatemi shopping mall in São Paulo. The collection is the latest C&A special collection, which also includes previous collaborations with Fergie, Beyoncé, Christina Aguilera, plus few more Brazilian designers and British designer Stella McCartney.


Tuesday, 26 April 2011

Café Entourage



Think 24-hour gourmet dining consists of greasy drive-throughs and sketchy pancake houses? Think again.


Café Entourage, located in the heart of Hollywood, is 7,000-square-feet of contemporary American cuisine wrapped up in purple hues, basalt tiling and an impressive 24-foot light installation designed by award-winning architect Steve Heath and Hilla Gottlieb. Rest assured, the partners of A.N.D.M are just as focused on delicious dining as they are on décor.

Lobster spaghetti, seared duck breast and their signature “Thanksgiving” sandwich take late night menu options from just “okay” to gourmet. Guests counting calories will enjoy the small bites menu that offers plenty of health conscious options. Guests throwing caution to the wind will enjoy the specialized weekend brunch complete with bottomless Mimosas and Caipirinhas.

Café Entourage is open 24 hours, Thursday through Sunday. Please see website at www.cafeentourage.com for complete menu and business hours.

Monday, 25 April 2011

Henrik Vibscov's Upcycled Store



After two successful locations in Copenhagen and Berlin, Scandanavian designer Henrik Vibskov opened his first US flagship in Soho. Designed and installed by Vibskov himself, the store was constructed out of an oversized container that travelled all the way from Denmark.

The wooden slate decoration is the store’s main focus and creates the majority of the fixtures
; the container's corner pieces were deconstructed and reconstructed to create the rolling racks, large mirrors, fitting rooms and decorative 3-dimensional wall installation. Cubbies and jewellery cases were also created, showcasing the red tape and rope theme that continues throughout the boutique. We love that something fundamentally utilitarian could be repurposed into something beautiful and inspirational.