Los Angeles’ is pulling out all the stops for their sophomore effort for Fashion’s Night Out.
Will.i.am and Vogue West Coast Editor Lisa Love will host the opening ceremony at the Los Angeles hub of FNO, The Beverly Center. With three floors of celebrations carrying on into the night, the shopping center is set to be a whirlwind of fashion reverie. Nicole Ritchie will host two fashion shows in the main court while each store offers its own special events—Shoppers at Prada can enjoy complimentary Proseco, snack on fresh ice-cream sandwiches and lemonade at Macy’s, and get modeling tips from stars of America’s Next Top Model All Stars at Express.
"This year, Rodeo Drive is going above and beyond with what will likely be the most famous high-end fashion carnival ever created,” says Rodeo Drive Committee President Jim Jahant about Beverly Hill’s participation in the event. The mecca of high-fashion shopping in Los Angeles will feature the return of last year’s 60-foot-tall Ferris Wheel and a new partnership with Cirque du Soleil. As shoppers weave in and out of flame-throwers and stilt-walkers, they will have the opportunity to attend countless in-store events and enjoy offerings from some of LA's best food trucks.
Stores throughout Los Angeles will be throwing open their doors with special events and deals to lure in shoppers. Vince on Robertson Boulevard will pamper guests with services from Kalologie Med Spa. Nearby, Philip Lim is hosting indie darlings Cults with additional music provided by KCRW to benefit the Silverlake Conservatory of Music. Oscar de la Renta on Melrose Place will host a performance by Nicole Sherzinger and a raffle of an Oscar de la Renta dress. Partnering with Lomography Store LA, Space 15 Twenty in Hollywood will provide guests with free drinks, music, and photography workshops. West Hollywood will hold the official after-party at Skybar for weary shoppers to unwind in style after the night’s events.
If this list of events is dizzying, don’t worry—the official Fashion’s Night Out website (http://www.fashionsnightout.com) offers a scheduling option to help you plan your evening along with a full list of participating retailers.
By Marissa Demers




























